Via social listening, I discovered that many caregivers talk about shaving their loved ones— and yet, while over 4,000 razors have been created over the past 100 years, there's never been one designed with the intent to shave someone else. Until now.
Combining my skills with the talent of Leo Savage, Jeff Stamp, and Gillette's R&D department, we literally created a new product— TREO, the first razor designed for assisted shaving. We distributed it to nursing homes and at-home caregivers across the country, winning Cannes gold along the way.
