#PBJLikeAPro

When ESPN published a feature about PB&J as the "secret addiction" of the NBA, we jumped on the opportunity to own the moment for Smucker's & Jif.

After LeBron James & Dwyane Wade called themselves PB&J (leaving out fellow teammate Kevin Love), I wrote a tweet subtly poking fun at the omission.

We then taught their teammate Cedi Osman and Knicks rookie Frank Ntilikina how to "PB&J Like a Pro" with the help of kids from the Boys & Girls Clubs of Cleveland. And for every tweet using that hashtag, Smucker's donated $1 to the Clubs!

Starring Cedi Osman (Cavs) and Frank Ntilikina (Knicks)