#ShieldMove
To introduce Gillette's new ProShield razor, we celebrated those who "shield" the QB on the field by...
1. Getting NFL offensive lineman to show their #ShieldMove online, including one that went viral on Facebook (6.6m views)
2. Live-tweeting games throughout the season, where I would highlight the O-line's role in big plays and cultural moments (in a tongue-in-cheek way)
3. Reaching out to O-line coaches and former players to show off their own #ShieldMove...and then surprising them all with a trip to the Super Bowl!
Starring John Urschel (Ravens), Rodger Saffold III (Rams), Trent Williams (Washington), and real HS/college O-line guys
With add'l content from Matt Ryan (Falcons) and Joe Staley (49ers)
