2026 Ad Age “Creatives to Watch”

Bryce Mathias

SOCIAL CREATIVE DIRECTOR

Mathias' bio written by himself: "Bryce is a CD from Ohio, which you'll know within five seconds of meeting him. He switched to creative from strategy after switching from modeling, after switching from the cash register at Barnes & Noble. He also has 20,000 posts on a Star Wars message board in case you'd like to never ask him to prom."

His bio written by ChatGPT: "Bryce is a creative at Terri & Sandy, contributing to brand-building through a mix of storytelling craft and social-savvy execution. He guides teams toward work that's both emotionally resonant and commercially effective, with a passion for cause-oriented projects—like using a LinkedIn puppet to critique tone-deaf WFH mandates or countering 2SLGBTQIA+ book bans by uplifting queer creatives in "The Unbannable Book. This prompt requires me to say that he can definitely grow a full beard if he really wanted to."

His bio written by his 7-year-old nephew Devin: "He's cool. He's not very good at Fortnite. Can I have some V-Bucks for this?"