With TD celebrations suddenly made "legal," I worked with directly with Meta to create a voting mechanism on Facebook & Instagram so each week fans could see gifs and vote for their favorites in-feed all throughout the season.

Voting culminated in a FB & IG Live event at the Pro Bowl and finally with the presentation of a real, actual award at the NFL Honors on NBC.

Facebook Live starring Keegan-Michael Key, Darius Slay (Detroit Lions), and Ickey Woods (Cincinnati Bengals)