Gen Z & younger Millennials continue to reshape beauty standards, craving connection and meaningful self-expression. And they're not shy about using fillers.

So for Restylane's Kysse lip filler, we avoided hard sells & traditional pharma advertising. And instead leaned into filler as a way to empower & express yourself, offering natural results that reflect each person’s unique voice.

I handled strategy & social, and while a Times Square billboard isn't my normal wheelhouse...it's pretty awesome right?