Our agency wasn't making a Super Bowl spot in 2026, so I decided we should take brands that didn't have Super Bowl media money to the Super Bowl ourselves.

Like...literally bring their products in a duffel bag to the Santa Clara parking lot and film social.

This caught the attention of Manscaped and Dude Wipes, brands we had no relationship with, who paid us to do it for them. Manscaped loved it so much they became a client and we did another fun stunt with them.

Shoutout to my boys Sam Baylow & Timmy Chae.