Our agency wasn't making a Super Bowl spot in 2026, so I came up w/ the idea to take our brands who didn't have Super Bowl media money to the Super Bowl ourselves.
Like...literally bring their products in a duffel bag to the Santa Clara parking lot and film social.
This caught the attention of Manscaped and Dude Wipes, brands we had no relationship with, who paid us to do it for them. Manscaped loved it so much they became a client and paid us to produce more content in the same vein.
MANSCAPED:
“Naked Mole Rat” & “Club Access”
DUDE WIPES:
“Post-Poop Interviews” & “You’ll Need These Later”