For Super Bowl 50, we brought together real Super Bowl Babies to recreate one of the greatest love songs of all-time & celebrate the greatest game of all-time.
I wrote the opener for the TVC + oversaw digital & social content (including the "Football is Family" follow-up 9 months later).
Starring Seal, Emmanual Sanders & Demaryius Thomas (Denver Broncos), and some actual Super Bowl babies
Following up the Choir spot, we took a look at past Super Bowl legends...in baby form.
I oversaw digital & social, including creation of "behind-the-scenes" mini-vignettes of the shoot.
Starring Lil' Lombardi and Mini Von Miller (among others)
CASE STUDY
SOCIAL
FOOTBALL IS FAMILY FOLLOW-UP
ORIGINAL BROADCAST SPOTS