For Super Bowl 50, we brought together real Super Bowl Babies to recreate one of the greatest love songs of all-time & celebrate the greatest game of all-time.

I provided strategy/research on the baby data for the team of Patrick Conlon & Will Gardner (under the further brilliance of Joe Mongonia, Leo Savage, & Jeff Stamp) and helped roll out the digital & social pieces (including from a "Football is Family" follow-up shoot 9 months later).

Following up the Choir spot, we took a look at past Super Bowl legends...in baby form.

I oversaw digital & social under Mike Cicale & Joe Mongonia, including the creation of "behind-the-scenes" mini-vignettes of the shoot.