For Super Bowl 50, we brought together real Super Bowl Babies to recreate one of the greatest love songs of all-time and celebrate the greatest game of all-time.
I wrote the opener and did the research for the TVC, and also oversaw digital & social content (including the "Football is Family" follow-up 9 months later).
Starring Seal, Emmanual Sanders & Demaryius Thomas (Denver Broncos), and some actual Super Bowl babies