As conservative lawmakers continued to introduce anti-LGBTQ+ measures targeting the trans community, the non-profit Strands for Trans couldn’t sit idly by.

So we joined forces with pop-culture icon Billy Porter and poet-influencer Lynae Vanee to take down their horrendous hair and even uglier legislation.

Then we geo-targeted the content into the social feeds of attendees at the Texas GOP Convention in Houston.

Oversaw this soup to nuts including doing the actual media buy for geofencing the Convention Center.
Me, a media buyer!