Celebs star as superheroes with seemingly useless powers . . . except each power turns out to be perfect for a volunteering campaign, which young people could then sign up for.
AÉROPOSTALE "TEANS FOR JEANS" (CLOTHING DONATION)
Celebs: The Vamps
"Power:" Magically de-pantsing people
Perfect for: Collecting jeans for homeless shelters
"With over a million young people experiencing homelessness in the U.S. every year, jeans are an oft-requested item. Donate YOUR unwanted pairs with The Vamps and help those in need! Just be careful they don't steal the ones you're wearing too."
H&M "COMeBACK CLOTHES" (RECYCLING)
Celeb: Olivia Wilde
"Power:" Neverending layers of outfits
Perfect for: Donating to H&M's sustainability program
"11.1 million tons of recyclable fabric and textiles end up in landfills every year, even though the vast majority of those clothes can be recycled. Instead of trashing old clothes, you can give them a second life by recycling them!"
WWE "BE A STAR" (ANTI-BULLYING)
Celeb: WWE Superstar Sheamus
"Power:" Lightspeed texting
Perfect for: Combatting cyberbullies
"Wanna learn how to wrestle bullying? Text STAR to 38383 to join Sheamus in the fight with The Bully Text: Superstar Edition."
Celeb: Kelly Osbourne
"Power:" Bleeping out other people's words
Perfect for: Combatting cyberbullies
"Almost 1 in 4 students are bullied at school during the school year (not cool). Let's bleep those bullies! Join The Bully Text to put them in their place (purple hair optional)."
SPRInt "THUMB SOCKS" (ANTI-TEXTING-AND-DRIVING)
Celeb: Avan Jogia
"Power:" Knitting on command
Perfect for: Making thumb socks
"Think you're gonna text & drive? Stitch, please! Sign up to receive two (free!) pairs of Thumb Socks, which give you a reminder when you drive. Keep one pair and give the other to a friend!"
AARP "MENTOR UP" (REVERSE MENTORING)
Celeb: iJustine
"Power:" Turning old devices into new tech
Perfect for: Teaching older adults how to use smartphones
"Last century’s technology? So last century. Team up with The Great Update to connect older adults to current technology and improve their lives."
Celeb: China Anne McClain
"Power:" Hands that shoot out glitter
Perfect for: Making valentines for seniors
"Shooting glitter out of your hands is...not the greatest superpower. But it's PERFECT for making valentines for seniors facing isolation! In fact, 17% of all American seniors struggle with loneliness due to location, disability, or language barriers. Join us and send your own handmade cards to show you care!"
3M "SCIENCE SLEUTH" (STEM EDUCATION)
Celeb: Keke Palmer
"Power:" Performing odd experiments
Perfect for: Teaching young women about science & math
"Solve a science mystery on your phone and unlock a donation to a real science classroom in need. Invite your friends and you'll be entered to win a$10,000 scholarship too!"
TOYOTA "THE HUNT" (MULTI-CAUSE CSR)
Celeb: Nathan Kress
"Power:" Dedication to social change
Perfect for: Completing as scavenger hunt of volunteer actions
"This week is not for the weak. Every day for seven days, rock a new mystery challenge (crowdsourced by a DoSomething.org member) to make an impact on a different cause. Complete the challenge every morning from Aug 4 to Aug 10 and you'll be entered for a $10,000 scholarship!"